The presence of a "Jucy" rental car office is a strong indicator of New Zealand, as that brand is ubiquitous there. The architecture and the style of the parking signs are very characteristic of a medium-sized New Zealand city. The road markings and the general layout suggest a typical urban center in the country. I am quite confident this is in New Zealand, specifically looking at the "Heards" building which points towards a central business district. I suspect this is in Timaru, New Zealand.

then: guess