The Cyrillic script on the storefront signs, specifically "СТРОИТЕЛНИ МАТЕРИАЛИ" and "ДОМАШНИ ПОТРЕБИ," clearly points to Bulgaria. The Zagorka beer branding is also a strong indicator of Bulgarian origin. The presence of snow and the specific style of the bollards and urban architecture are consistent with a Bulgarian city in winter. I am reasonably sure this is in Bulgaria, likely in a city like Sofia or Plovdiv.

then: guess