The architecture features multi-story residential blocks typical of post-socialist urban planning in Eastern Europe. The Cyrillic script on the storefront signs strongly suggests a country like Bulgaria or Serbia. The snowy conditions and the specific style of the parked cars point toward a Balkan city during winter. I suspect this is in Sofia, Bulgaria, given the building style and the appearance of the street signs. I am moderately sure of this location.

then: forward

The "EUROINS" sign is a strong indicator of Bulgaria, as it is a major local insurance company. The Cyrillic text on the storefronts and the specific style of the license plates confirm this is indeed Bulgaria. The urban density and architecture are very characteristic of central Sofia. I am now quite confident that I am in the capital city.

then: guess