The architecture and the "Pecas Café" sign strongly suggest a Spanish-speaking country in South America, likely Uruguay or Argentina given the coastal urban feel. The yellow bollards and the specific style of the buildings are very characteristic of coastal towns in the region. The Hellmann's advertisement confirms the language and cultural context. I suspect this is near the coast in a city like Mar del Plata or Punta del Este. I am fairly confident in this regional assessment.

then: guess