The Cyrillic text "ФРИЗЬОРСКИ САЛОН" on the shop sign strongly points to Bulgaria. The architecture of the apartment blocks and the snowy, urban environment are typical of many Bulgarian cities. The Cyrillic script is used exclusively in Bulgaria for this type of signage. I am fairly confident this is a Bulgarian city, likely Sofia or a similar urban center.

then: forward

The sign "ГЛАВЕН ИЗПЪЛНИТЕЛ НА ОБЕКТА" and the website "www.bokal.bg" confirm this is definitely Bulgaria. The "Bike Center" and the specific construction signage are characteristic of the Lozenets or Hladilnika districts in Sofia. The yellow priority road sign is standard in Bulgaria. I am very confident this is Sofia, Bulgaria.

then: guess