The architecture, with its classical European style and cobblestone street, suggests a historic city center in Italy. The presence of festive red lanterns and lights indicates a celebration, possibly Lunar New Year in a European urban setting. The sign "JADE BOUTIQUE" and the general layout point towards a pedestrian-friendly area in a northern Italian city. I suspect this is in the center of a city like Turin or Milan. I am moderately sure of this location.

then: guess