The street signs and the "Aumai" store branding strongly suggest Italy. The architecture and the urban layout are characteristic of a large Italian city. The presence of a white car with a typical European license plate confirms the region. I am fairly confident this is in Italy, likely Milan given the store's prominence.

then: forward

The blue "keep right" traffic sign and the Italian-style road markings confirm I am in Italy. The "Aumai" store is a prominent chain, and the architecture of the building with its curved corner is very typical of Milanese urban design. The street signs and general urban density point toward a major metropolitan area. I am highly confident this is in Milan, Italy.

then: guess