The sign says "HARD AUTO SERVICES" in English, but the style of the building and the mascot suggest a location in a region where English is used for business signs but might not be the primary language. The architecture looks industrial and somewhat weathered, common in parts of West Africa or Southeast Asia. I suspect this is in Nigeria, possibly Lagos, given the prevalence of such auto shops. I am moderately sure of this region.

then: forward

The presence of Arabic script on the "Hankook" billboard and the general architectural style strongly point toward North Africa. The vehicles and the urban layout are consistent with a major city in Morocco. The street environment feels like a commercial or industrial district in Casablanca. I am quite confident in this assessment.

then: guess