The road signs are written in Arabic, and the advertisements explicitly mention the "New Capital" (العاصمة الإدارية) in Egypt. The arid climate, bright clear sky, and specific architectural style of the billboards are characteristic of the Cairo metropolitan area. The traffic is moving on the right side of the road, which is standard for Egypt. I am very confident this is in Egypt, specifically near the New Administrative Capital area.

Country: Egypt, City: Cairo/New Administrative Capital.
Confidence: High.

then: guess