The sign says "Saída" and "Entrada," which are Portuguese words for exit and entrance. This strongly indicates Brazil. The architecture, the specific style of the utility poles, and the dense urban environment are very characteristic of a large Brazilian city. I suspect this is São Paulo or a similar major metropolitan area. I am fairly confident in this assessment.

then: forward

The sign clearly reads "Cardim Plaza Hotel," which is a very specific landmark. A quick mental search confirms this hotel is located in the Bela Vista neighborhood of São Paulo, Brazil. The dense tangle of overhead wires and the specific style of the concrete utility poles are classic markers for this part of the city. I am now very certain of the location.

then: guess