The sign clearly displays "Parisina," a well-known fabric and craft store chain primarily found in Mexico. The architecture and the style of the parking area are very characteristic of urban commercial zones in that country. The presence of a small taxi, which is common in many Mexican cities, further supports this. I am fairly confident this is in Mexico.

I suspect this is in Mexico, likely in a mid-sized city. I am 80% sure.

then: guess