The sign says "Abarrotes Miriam," which is a common term for small grocery stores in Mexico. The branding "Holanda" for ice cream is the Mexican subsidiary of Wall's/Unilever. The architecture and the yellow-painted curb are very typical of urban Mexican streets. I am fairly confident this is in Mexico.

I suspect this is in Mexico, likely in a city like Xalapa or a similar town in the Veracruz region based on the building style. I am 70% sure.

then: guess