The architecture and the "Peak Performance" store branding suggest a Northern or Central European city. The green bicycle parking sign is very characteristic of cities in Austria or Germany. The street paving and the style of the building facade point towards a central European urban shopping street. I suspect this is Vienna, Austria. I am fairly sure of this location.

then: forward

The "Apotheke" sign with the red 'A' is a classic indicator of an Austrian pharmacy. The "Högl" store branding is also very common in Austria. The architecture is consistent with the historic city center of Vienna. I am now very confident that this is Vienna, Austria.

then: guess