The architecture and cobblestone streets suggest a historic European city, likely in Central Europe. The IQOS sign and the style of the buildings point towards a major tourist hub. The overall atmosphere and the specific design of the street lamps are very characteristic of Prague. I suspect this is near the Na Příkopě or a similar central street in Prague, Czech Republic. I am 80% sure.

then: forward

The sign on the building explicitly states "Na Příkopě 22, Praha 1," confirming my previous suspicion. This is a very famous shopping street in the heart of Prague, Czech Republic. The architecture, cobblestones, and signage are unmistakable. I am 100% sure of this location.

then: guess