The sign clearly reads "EISHA Bar & Dinner." The style of the restaurant and the Latin alphabet on the menu boards suggest a European setting. The architecture and the general vibe point towards a city in the Balkans or Eastern Europe. I suspect this is in a popular pedestrian area or city center. I am reasonably sure this is in Bulgaria.

Country: Bulgaria
City: Sofia
Confidence: 60%

then: forward

The signage on the store windows clearly shows Cyrillic script, specifically "НИКО" (Niko), which confirms my suspicion of Bulgaria. The pedestrian-only street, the specific style of the "Change" currency exchange booth, and the overall urban layout are very characteristic of Vitosha Boulevard in Sofia. The architecture and the presence of Western Union and currency exchange offices are typical for this busy central area. I am now quite confident in this location.

Country: Bulgaria
City: Sofia
Confidence: 95%

then: guess