The snow-covered ground and architecture suggest a location in Eastern Europe. The style of the buildings and the specific look of the cars point towards Romania. The signage visible on the right is consistent with Romanian traffic regulations. I suspect I am in a residential area of a Romanian city. I am fairly confident in this assessment.

then: forward

The Cyrillic script on the delivery van, specifically "БЕЗПЛАТНА ДОСТАВКА," confirms this is Bulgaria, not Romania. The "Pizza Ancona" branding and phone number format further narrow the search to a Bulgarian city. The architecture and snowy urban environment are typical of Sofia or Plovdiv. I am confident this is in Bulgaria.

then: guess