The signs are written in the Cyrillic alphabet, specifically using Bulgarian words like "Строителни материали" and "Нещо специално". The Zagorka beer branding is a very strong indicator of Bulgaria. The bollards are typical of urban street design in Bulgarian cities. It is winter, and the architecture and general urban feel suggest a central or residential district in a major city like Sofia. I am quite confident this is in Bulgaria.

then: guess