The architecture and the cobblestone streets strongly suggest an Italian city. I see a blue circular sign with a white arrow, which is a standard traffic instruction in Italy. The license plates on the vehicles are consistent with the European format used in Italy. The urban density and style of the buildings point toward a historic city center, likely in a major metropolitan area. I am fairly confident this is in Italy.

Country: Italy
City: Rome
Confidence: 70%

then: forward

The architecture and the inscription "SOCIETÀ CATTOLICA DI ASSICURAZIONI" confirm this is definitely Italy. The style of the buildings and the urban layout are very characteristic of a dense Italian city center. I see a "SYNLAB" sign, which is a common medical laboratory chain in Italy. The overall atmosphere and pedestrian-heavy street suggest a major city like Florence or Milan. I am now quite confident in this location.

Country: Italy
City: Florence
Confidence: 90%

then: guess