The architecture and the green cross sign (often used for pharmacies in Europe) strongly suggest an Italian city. The cobblestone streets and the style of the buildings are very characteristic of Northern Italy. The festive lights and general urban layout point towards a historic town center. I suspect this is somewhere in Italy, likely a town in the Lombardy or Piedmont region. I am moderately sure about the country.

then: forward

The "Area Pedonale" sign confirms this is definitely Italy. The architecture and the overall vibe of the town square at night feel very characteristic of a medium-sized city in Northern Italy, possibly near the lakes or in the Po Valley. The street layout and the specific style of the buildings are quite distinctive. I am fairly confident this is in Italy, likely in a city like Pavia or a similar historic center.

then: guess