The sign says "Luxe Pressing" in both Latin and Arabic script, which is very common in North Africa. The architecture and the style of the shopfronts strongly suggest a city in Tunisia or Morocco. The parking sign is blue with a white 'P', typical of many urban areas. I suspect this is in Tunisia, likely Tunis. I am moderately sure.

then: forward

The phone number on the awning starts with "022", which is the area code for Casablanca, Morocco. The signage "Haute Coiffure" and the general urban aesthetic confirm a Francophone North African city. The architecture and street layout are very consistent with the older, central districts of Casablanca. I am quite confident this is in Casablanca, Morocco.

then: guess