The traffic is moving on the right side of the road. The signs are in Spanish, and the presence of palm trees and the general urban architecture strongly suggest a Latin American country. The "S.A.S." suffix on the business sign "Parra S.A.S." is a common legal designation for companies in Colombia. The atmosphere and vehicle types are typical of a busy commercial street in a medium-to-large Colombian city. I am fairly confident this is in Colombia.

then: forward

The street signs confirm the location is in Colombia, with "Procolder" and "Parra S.A.S." being specific businesses. The phone number format (444 18 52) is a classic landline prefix for Medellín. The dense urban layout and the presence of palm trees are very characteristic of the Aburrá Valley region. I am highly confident this is in Medellín, Colombia.

then: guess