The vehicles are driving on the right side of the road. I see a "Sanitas" sign on a building, which is a major healthcare provider in Spain. The architecture, with its brick and stone facades, is very characteristic of large Spanish cities like Madrid. The license plates on the cars appear to have the blue EU strip on the left, consistent with Spain. I suspect this is Madrid. I am 80% sure.

then: forward

The sign clearly says "Serrano," which is the name of one of the most famous and upscale shopping streets in Madrid. The "Ulloa Óptico" sign is a well-known Spanish optical chain. The building number "90" is visible on the facade. I am now 99% sure this is Calle de Serrano in Madrid, Spain.

then: guess