The road markings and the "Jucy" brand, a well-known rental company, strongly suggest New Zealand. The architecture and the general urban feel point towards a mid-sized city in that country. The yellow lines along the curb are typical for parking restrictions in New Zealand. I am fairly confident this is in a city like Napier or a similar coastal town.

I suspect this is Napier, New Zealand. I am 70% sure.

then: forward

The architecture here is distinctly Art Deco, which is the hallmark of Napier, New Zealand. The signage for "Oh Calcutta" and the specific style of the buildings confirm this is the city center. The overcast sky and the layout of the street are very characteristic of the downtown area near the coast. I am now very confident in this location.

I suspect this is Napier, New Zealand. I am 95% sure.

then: guess