The dry, reddish-brown soil and the landscape suggest a location in Sub-Saharan Africa. The billboard structure and the general attire of the people in the distance align with environments often seen in East Africa. The sky is overcast, and the terrain is quite dusty and underdeveloped. I suspect this is in Kenya, possibly on the outskirts of Nairobi. I am not very sure yet.

then: forward

The road conditions and the overall environment strongly point toward East Africa, specifically Kenya. The vehicle is driving on the left side of the road, which is standard in Kenya. The architecture of the buildings and the dusty, unpaved shoulders are very characteristic of suburban or peri-urban areas around Nairobi. I am fairly confident this is in Kenya.

then: guess